About Discover Western Sydney - Discover a different side of Sydney
Discover Western Sydney is the media gateway to one of Australia’s most exciting, diverse and rapidly evolving visitor destinations.
Created to inspire greater visitation to Western Sydney, Discover Western Sydney showcases the places, people and experiences that make the region worth discovering.
From major attractions, entertainment and events to hotels, dining, culture, nature, family experiences and hidden local gems, Western Sydney is already a visitor powerhouse.
In the year ending March 2026, the region welcomed 29.1 million domestic and international visitors, highlighting both the scale of the existing tourism market and the enormous opportunity ahead.
And the region is entering a remarkable new era.
The opening of Western Sydney International (Nancy-Bird Walton) Airport on 25 October 2026 provides a new 24-hour international gateway to Sydney, bringing domestic and international travelers directly into the heart of Western Sydney.
For the first time, millions of visitors will arrive in Sydney with Western Sydney as their starting point rather than somewhere they discover later.
We believe that represents a transformational opportunity for the region.
Discover Western Sydney has been created to help capture that opportunity by connecting visitors with the experiences, destinations and businesses that make Western Sydney unique.
Discover Western Sydney inspires visitors and acts as a resource for the people and organisations driving the region’s visitor economy.
Western Sydney has always had great stories to tell. Now, with a new international airport connecting the region directly with Australia and the world, there has never been a better time to discover them.
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